How we win our readers (and help them too) → Bookmarking this slide deck as a helpful resource for anyone who finds themselves in a content strategist role. Bobby Blanchard is the assistant director for audience at the Texas Tribune (where audience is everyone’s responsibility). Discovered via the most recent Upstatement newsletter.
When You’ve Lost Someone to QAnon→ I’m still hoping to convince my parents to get the COVID-19 vaccine, but these conversations are getting more and more frustrating. It is becoming apparent that we inhabit two different realities. Facebook and the Telegraph app are (still) particle accelerators of dangerous misinformation, and this weekend I heard elements of every conspiracy theory under the sun. It’s tempting to write off the 30% of the country that believes the 2020 election results were fradulent or stolen.
TheOrdinaryThings.com→ This was a fun one to work on. And it went relatively quick. It started with Jackie, Eleanor and I catching up over lunch in Albuquerque and then a follow-up via email. The email brief: We are still wanting to work on a website! We do not currently have a domain name. I can certainly do that to get us started but would love some direction on the best way to go about that.